I learned about the Tweet-a-Coffee concept by Starbucks a couple of months ago and I had my own take on the matter. I thought that it would be a tremendous move for the sake of allowing customers to Tweet gift cards to others. There have been results since that time but are they ones that a Long Island social media agency can deem as most profitable? This is a point that, in my opinion, is one that is more than worth looking into in the long term.
According to an article on Mashable, Tweet-a-Coffee was able to result in $180,000 worth of purchases since the day it came about. Keyhole was able to uncover this type of information while tracking the activity tied to the Twitter handle known as @tweetacoffee. If you would like to know, the purchases stated were done on the part of 27,000 fans. A total of 34 percent of those individuals were able to make multiple purchases as well, so it's clear that there is appeal to be seen.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
I'm sure that many would have wanted Tweet-a-Coffee to become a runaway success but does it really have to be? To me, I think that it's good for Starbucks to have a smaller program that doesn't necessarily have to call for greater deadlines. To me, it is a program that will be able to show results over the course of time, not just during the first few months. I can only imagine just how much this will be incorporated during the holidays, for example, so future results have tremendous potential of being cited by any Long Island social media agency.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
According to an article on Mashable, Tweet-a-Coffee was able to result in $180,000 worth of purchases since the day it came about. Keyhole was able to uncover this type of information while tracking the activity tied to the Twitter handle known as @tweetacoffee. If you would like to know, the purchases stated were done on the part of 27,000 fans. A total of 34 percent of those individuals were able to make multiple purchases as well, so it's clear that there is appeal to be seen.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
I'm sure that many would have wanted Tweet-a-Coffee to become a runaway success but does it really have to be? To me, I think that it's good for Starbucks to have a smaller program that doesn't necessarily have to call for greater deadlines. To me, it is a program that will be able to show results over the course of time, not just during the first few months. I can only imagine just how much this will be incorporated during the holidays, for example, so future results have tremendous potential of being cited by any Long Island social media agency.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
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