Tuesday, February 25, 2014

How You Should Do Mobile Search Engine Optimization

By David John


When it comes to mobile Search Engine Optimization (mobile SEO), website owners should optimize their websites for mobile search. Right now, there are around 6.8 billion mobile devices (tablets, smart phones, etc.) being used by people around the world. People use their mobile devices not just to connect with Facebook friends but also search on Google. That said, you should make provisions for mobile SEO.



But here come the big question: how do you do mobile SEO? Well, the first thing you need to do is to make sure that your website is able to adjust to the limitations of different mobile devices as well as take advantage of their unique features.

Mobile phones may be found in various shapes and sizes but they can never compare to your regular PC. They have a much smaller display and they have less computing energy. This means that, in general, regular websites do not perform well on mobile devices, unless if a website has been optimized for mobile.

If you're using Wordpress to manage your website, there are different Wordpress blogs themes out there that instantly turn your web site to its mobile edition. If you don't what these themes are, just search on Google for "mobile Wordpress themes."

Just like the regular search results, nobody really knows how Google is ranking websites on mobile devices, however, it's safe to say that mobile website errors like a video that won't play is going to affect your bounce rate, or the amount of time your website visitor stays on your website. Bounce rates, in turn, affect how you rank on search engines. So, a great part of mobile SEO is making sure that your website is working properly.

If you're doing mobile SEO, it will also help if you take account how people actually search on their mobile devices. Rather than typing, most mobile users just speak into Google and changing search keywords in the process.




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