Monday, February 17, 2014

What You Need To Know About Facebook Marketing Strategies In 2014

By Adam Musa


In the last few years, advertising on Facebook has become much more popular. Despite differences between the advertising network offered by Google and Facebook, they are similar but different in so many ways. Both of them allow you to choose targeted keywords and to focus upon, allowing you to get targeted traffic to your websites. However, there are many differences which actually make Facebook a much more affordable and reliable alternative to traditional advertising today. Let's look at a few of the best Facebook marketing strategies that you should use in 2014 to improve sales for your products and services.

Focusing On Trends

The next thing that you want to do is admit any mistake you have made. Perhaps a customer has posted a gripe on your page about a bad experience with your company, or maybe there was a well-publicized snafu that the entire world knows about. Either way, it is important for you to address the issue and avoid running away from it. You are human and it is okay to let the public know that you are not perfect.

Viral Marketing

When you advertise on Google, once the visitor has arrived at your website, they may subscribe to a newsletter that you have, or otherwise they are gone forever. With Facebook, if people like the offers that you have, or the Facebook page that you have created, they can like it, which will in turn share this with everyone that is following them. This viral aspect of Facebook marketing makes it possible for a simple advertising campaign to bring in exponential sales. By using Facebook marketing, and targeting people that are more likely to comment or share about posts that they see, you can exponentiate your ability to make money online.

Using these two strategies for Facebook marketing, you can begin to tap into thousands of additional visitors that may in turn create thousands more. Viral marketing on Facebook is something that you should definitely take advantage of, especially when following popular trends.




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