SEO is a fast paced and changing pursuit, keeping ahead of the curve can be challenging, but is terribly important. We've done our research and have compiled some of the emerging Off-Page SEO Trends for 2014.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
Tags and headings will continue to be important, they will become an even bigger part in how your posts and website is search engine ranked. Google will reward more focused content that has accurate title tags and headings.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
Tags and headings will continue to be important, they will become an even bigger part in how your posts and website is search engine ranked. Google will reward more focused content that has accurate title tags and headings.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
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