In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
There would also be the method wherein one could group customers according to what kind of buyers they are. He can group them into categories such as regular buyers, non users, or even prospective users. To go even deeper, one may categorize them even as former users of the product or even first time users who have only tried using the product just once in their entire life.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
There would also be the method wherein one could group customers according to what kind of buyers they are. He can group them into categories such as regular buyers, non users, or even prospective users. To go even deeper, one may categorize them even as former users of the product or even first time users who have only tried using the product just once in their entire life.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
About the Author:
QDI Strategies offers behavioral segmentation services that you can depend on. We are an international marketing consulting firm with a reputation for developing actionable strategies, and you can find us online at http://www.qdistrategies.com today.
No comments:
Post a Comment