There are some video marketing campaigns I really admire. In fact, there are the ones that everyone loves, the Christmas Coca-cola or John Lewis advert are, I suppose, a visual indicator that it's time to buy a turkey. If you needed reminding that is. It's those two very specific adverts that have the ability to change the mood of their audience instantly, stirring festiveness in the Scroogiest of people. "It's definitely Christmas time, the coca-cola advert is on!" is a phrase I've heard of numerous occasions, as though Christmas isn't a fixed annual agenda that will happen regardless if we see Santa swigging a coke on the TV.
Recently the advert that caught my eye was Three's Twitter trend #DancePonyDance, the trend tied in with their fantastic advertisement where a pony dances to Fleetwood Mac, If you're yet to see this fantastic video, then I urge that you do.
The most intelligent and engaging part of the advert was its online interactive features, you not only get to witness a pony dance like Michael Jackson, but you were able to give the video a Bollywood or a Mexican theme, amongst others,in the "pony mixer". The online world went completely mad.
But these are all videos from major conglomerates, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a lesser known company or individual produces a video that is just as, if not more, huge on the internet. There are many examples to choose from, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, though the real question we need to be asking is how it produces the initial views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their market it already there, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. But for someone to come out of nowhere, with no world renowned brand or sometimes even video experience, and send the internet berserk is quite the achievement.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? While deliberating and YouTubing how exactly I could formulate my own viral video, and through this online fame, I stumbled across the short video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Alright, so it doesn't exactly rocket my online fame chances, but it gave me a better idea of how I could go about starting it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. You might be lucky, you might just happen to film one of the most hilarious scenes to grace the web completely by chance, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
Recently the advert that caught my eye was Three's Twitter trend #DancePonyDance, the trend tied in with their fantastic advertisement where a pony dances to Fleetwood Mac, If you're yet to see this fantastic video, then I urge that you do.
The most intelligent and engaging part of the advert was its online interactive features, you not only get to witness a pony dance like Michael Jackson, but you were able to give the video a Bollywood or a Mexican theme, amongst others,in the "pony mixer". The online world went completely mad.
But these are all videos from major conglomerates, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a lesser known company or individual produces a video that is just as, if not more, huge on the internet. There are many examples to choose from, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, though the real question we need to be asking is how it produces the initial views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their market it already there, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. But for someone to come out of nowhere, with no world renowned brand or sometimes even video experience, and send the internet berserk is quite the achievement.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? While deliberating and YouTubing how exactly I could formulate my own viral video, and through this online fame, I stumbled across the short video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Alright, so it doesn't exactly rocket my online fame chances, but it gave me a better idea of how I could go about starting it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. You might be lucky, you might just happen to film one of the most hilarious scenes to grace the web completely by chance, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
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Want to find out more about What is a Viral Video, then visit Jenny Fisher's site on video marketing for your online production needs.
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