It is possible that Google may be worried about certain social networks that have taken a world by storm in the last few years. Google used to reign supreme in regard to their ability to command the most people visiting their website to search for information, and also was the primary place that most people used PPC advertising.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
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