Marketing and sales are a couple of the most vital parts of a business ' survival. While both rely on each other many individuals confuse marketing with sales and vice-versa which is a big error. Marketing involves designing a product according to the requirements of the market and customers, promoting the product through advertising for example. And setting up a good price for the product. Marketing is a platform which drives sales. While from another perspective the sales process is what you do to successfully sell a product and close a contract. Sales and marketing together is part of selling and one can't do without the other. They can also be called activities. The successfulness of a business is vital to the successfulness of these 2 vital activities.
Marketing is the spine of a firm's future and launching pad for the sales. While the marketing process encompasses the look of the product, advertising etc. The sales process is the execution of all of the efforts which involves direct interplay with customer either by in-person meeting or cold calls or by networking. There is however always an ongoing rivalry between the two, one saying dominancy over other. The marketing folk say they've got an upper hand because they think it is they who designs the products, lays down the method and also develops tools essential for sales. They say sales are the result of marketing and therefore should follow its directions. The sales folk may not agree to this view and could be absolutely opposite in their view. They suspect it is the sales folk who actually sells a product and bring cash to the business.
But many experts believe that marketing should play a pivotal role among the 2. A successful marketing campaign makes sales simple and makes people believe it's essentially the sales folks that are the dominant leaders. The most important role of marketing dep. is to make chances for the sales dep.. Marketing drives sales and sales drives companies ' success. Marketing is like a life support for sales, one who is constantly backing up the sales dept and aiding them to successfully deliver the end result. There shouldn't be a race to gain supremacy over another dept but a race to win the market and customers working together.
Many businesses mix sales and marketing together but in truth they have different targets. While the sales office has an interest in fulfilling the requirements of what the client asked for, the marketing department is actually busy studying what the market demands. The point of the marketing office is to predict how the market will shape up in the future. They should foresee their product catering to the wishes of the marketplace for next few years and be prepared to make design changes in their product in an appropriate way.
It is very important that a company integrates their sales and marketing department in a well fashioned demeanour. It's the correct integration of these two crucial entities that fuels the expansion of an enterprise. The sale folks shouldn't be only treated as the cash collectors. Each dep. has its own role and should really go together in selling the product of the company and will be the premier critical standards.
Marketing is the spine of a firm's future and launching pad for the sales. While the marketing process encompasses the look of the product, advertising etc. The sales process is the execution of all of the efforts which involves direct interplay with customer either by in-person meeting or cold calls or by networking. There is however always an ongoing rivalry between the two, one saying dominancy over other. The marketing folk say they've got an upper hand because they think it is they who designs the products, lays down the method and also develops tools essential for sales. They say sales are the result of marketing and therefore should follow its directions. The sales folk may not agree to this view and could be absolutely opposite in their view. They suspect it is the sales folk who actually sells a product and bring cash to the business.
But many experts believe that marketing should play a pivotal role among the 2. A successful marketing campaign makes sales simple and makes people believe it's essentially the sales folks that are the dominant leaders. The most important role of marketing dep. is to make chances for the sales dep.. Marketing drives sales and sales drives companies ' success. Marketing is like a life support for sales, one who is constantly backing up the sales dept and aiding them to successfully deliver the end result. There shouldn't be a race to gain supremacy over another dept but a race to win the market and customers working together.
Many businesses mix sales and marketing together but in truth they have different targets. While the sales office has an interest in fulfilling the requirements of what the client asked for, the marketing department is actually busy studying what the market demands. The point of the marketing office is to predict how the market will shape up in the future. They should foresee their product catering to the wishes of the marketplace for next few years and be prepared to make design changes in their product in an appropriate way.
It is very important that a company integrates their sales and marketing department in a well fashioned demeanour. It's the correct integration of these two crucial entities that fuels the expansion of an enterprise. The sale folks shouldn't be only treated as the cash collectors. Each dep. has its own role and should really go together in selling the product of the company and will be the premier critical standards.
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