Tuesday, October 1, 2013

How Online Marketing Assisted Whose Line

By Rob Sutter


"Whose Line Is It Anyway" was brought back to television earlier this week and fans have come together in order to witness the return. The initial run of the show in the United States gained a more than substantial audience. However, I'd like to imagine that most fans started off being fans thanks to the litany of videos showcased on YouTube. That being said, is it possible that online marketing a subject which can be tied into the return of a show which has been a fan favorite?

Shows are going to be given criticisms when they start out and I feel like I have a couple of mine to consider. When the news about the show's revival came to fruition, most people did not like the idea of a new host coming on since Drew Carey would not be reprising his old role. Aisha Tyler, though perhaps not as sharp with her wit, is still likable and I think that's all that can be asked of from a TV show host. The actual comedy during scenes was not up to par, in my mind, but it is only the first couple of episodes.

You can probably associate many tropes with "Whose Line" in its entirety but the amount of guest stars will not be cast aside. Sometimes there are cases of individuals I don't find are all that great during improv, Lauren Cohan from "The Walking Dead" being a prime example. However, there are those who seem to love getting lost in segments and they work better because of it, which was the case for Kevin McHale of "Glee" fame. These particular stars seemingly have great variety as far as effectiveness goes.

I think that this show has been able to make use of online marketing rather effectively so far. For one, whenever I was on Facebook, I would be bombarded with messages citing that the return of the show was coming and I was made better aware of the time because of it. During the show itself, you would see hashtags on the bottom of the screen to see what was trending; #Bromance is just one example. It's clear that this method has come into play and firms like fishbat can attest to this.

Comedy is something that most of us can get behind, so it surprises me when I've met someone who has not even heard of "Whose Line." To me, it's the kind of show that everyone should watch if they are in the mood for a couple of laughs. The fact that all of the segments are done in the moment - not rehearsed - goes to show just how strong this particular show is. Online marketing may be an element that can help the show along but the comedic value will not wane terribly.




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