Saturday, September 21, 2013

How A Social Media Marketing Coach Views Sharing

By Rob Sutter


When you think about any kind of networking platform in the world, sharing is seen as one of the most common actions out there. Of course there are other names that can be given in place of this - "retweeting" and "reblogging" being two examples - but it all comes down to the same basic principle. You like a post so much that you want to post it and allow others to see it as well. How can a social media marketing coach look at this idea in greater detail, though?

I believe that there's a great level of importance seen on sharing and seemingly everyone on the Internet has done it at one time or another. They may do so for a number of reasons, whether they're trying to drive attention to their own blog posts or perhaps sharing out the work of someone else. When there is engaging content to be seen, it's clear that there is an audience ready to read it. However, it has to be gripping and it should keep a number of users reading on.

When posts are shared out constantly, it seems like more and more attention is given to writers of said posts, too. This is true for those who maintain their own blogs, especially, and have a desire to appeal to a much greater audience. I believe that this can be said for just about any writer but is it possible that an audience would be gained as effectively without such networking efforts? To me, it's made the jobs of these individuals that much better in the long run.

When it comes to the kind of help that a social media marketing coach can give you, a good portion of the focus will most likely be set upon sharing posts. I don't think that anyone can argue with the concept that the Internet moves at a perpetual pace. This means that content may be swept up and forgotten, so bringing out interesting written pieces that are considered new is imperative. Just about any authority, S.M.M.C. included, can tell you the same and build their work around it.

Being able to share out posts in a viral way is amazing because now you have more and more people looking at the content you've distributed. Of course, being able to do it in a timely manner will more likely seize their attention than bringing out content that is no longer relevant. The idea of relevancy is focused on by every social media marketing coach and for good reasons. This factor, in my mind, only seems to increase the important of sharing on a variety of platforms.




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