Friday, November 22, 2013

Convert Likes To Leads With These Facebook Marketing Tips

By Stavros Georgiadis


Facebook is an important marketing tool today. If you don't know how to do this, don't worry. This piece is full of great information to help you understand how to launch your own Facebook campaign that is able to draw lots of new customers.

Contests can be used to your advantage. Give discounts or prizes to people who share or actively market your page. Just be sure you actually follow through or your business will not be trusted.

Always use a professional tone when posting on your business's Facebook page. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

Try out Facebook ads. This adds an extra value to your efforts. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. Facebook ads are cheap, and they can be quite effective.

Create custom tabs on your business Facebook page. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, when you have a contest going on, make a tab for just content info.

Never ignore comments and questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

One way to target your customers with specific ads is to add your email list to the "custom audience" feature on Facebook. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Hold a giveaway to entice customers. Try giving something free to a special group of customers that "like' your page or sign up for your mailing list. You will have the chance to communicate with a large amount of people.

Nurture your relationship with followers on your company's page. How people view you and your business online is just as important as how people view you in person. A good method of building strong relationships is to post new, straightforward content often. Do not forget to provide rewards through discounts and promotions to your loyal customers.

Answer the different questions that your followers post on Facebook. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Always allow people to comment on your page. You will find that this is a good way to keep people's negative comments away, but you need to care about their feelings. As you can now see, there are many myths about Facebook marketing, but there are also many great tips for using Facebook to build your brand. Keep these tips in mind as you go along. Use them and you will see success.




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