There are some video marketing campaigns I really admire. Actually, there are many that everybody's heard of, the Christmas Coca-cola or John Lewis advert are, Perhaps, a aesthetic indicator that it's time to buy a turkey. That is, if you had forgotten. It's these two particular adverts that have the ability to change the mood of their audience instantly, Instigating festiveness in even the most miserable of people. "It's only Christmas when the John Lewis advert has been on" is a phrase I've heard on numerous occasion , as though Christmas isn't a set yearly thing that will happen regardless if we see Santa jollily sipping a coke on the TV.
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The most intelligent and engaging part of the advert was its online interactive features, not only did you get to watch a pony do the moonwalk, but you had the ability to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Of course there has to be certain amount of quality in the video, though the real question we need to be asking is how it produces the initial views in the first place. One can understand how Three manage to produce a viral video so easily, but their market it already there, they've already built themselves an audience, all they have to do is upload something. For someone to come out of the blue, with no ready-made market, and cause riots over social media, well that's rather impressive.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? Whilst in the process of trying to decide how I could formulate my own viral video and, in this, online fame, I came across this video blog from Lambda Films, who are an online marketing company based in Norwich.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda. What is a Viral Video?
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The most intelligent and engaging part of the advert was its online interactive features, not only did you get to watch a pony do the moonwalk, but you had the ability to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Of course there has to be certain amount of quality in the video, though the real question we need to be asking is how it produces the initial views in the first place. One can understand how Three manage to produce a viral video so easily, but their market it already there, they've already built themselves an audience, all they have to do is upload something. For someone to come out of the blue, with no ready-made market, and cause riots over social media, well that's rather impressive.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? Whilst in the process of trying to decide how I could formulate my own viral video and, in this, online fame, I came across this video blog from Lambda Films, who are an online marketing company based in Norwich.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda. What is a Viral Video?
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Still confused as to what is a viral video?, then take a look at the video or head over to this great online video marketing blog, including a whole lot more on viral videos!
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