I really like going out and making videos, but when it comes to editing them that is always the most difficult part, cutting out unnecessary parts of the project. I have a tendency to make the videos too long, forgetting that they need to be as concise as possible to ensure that people remain engaged and entertained. Because when I think about it, I have an extremely short attention span for online videos, if they do not entertain me quickly chances are they get turned off or I find another more entertaining one to watch. Its very easy to think that this would not happen with your own video, but unfortunately of course it does.
I stumbled across an advice video about how long online videos should be, it was created by Lambda Films, a video production company. It gives a variety of tips surrounding the ideal length of the an online video, all of which I found very beneficial, it reinforces the fact that the video needs to ultimately be short and concise.
The video begins with the fact that the introduction is key, and this is because attention spans are shorter than ever. Therefore, the start of a video is vital in catching the audiences attention, so that they continue to watch it through to the end. The nature of the internet is that people only engage with content that they want to, so they have a reason for watching your video, and its important not to give them one to stop. Because they will find want they need to else where very easily.
The video blog emphasises the importance of the duration of your video because length puts people off. People want to watch something that will be worth the minutes rather than waste their time. There have been so many times when I have been searching for videos and came across a 10-20 minute video and have not bothered to watch it simply because of its length. The content may be extremely useful and entertaining, but the length simply puts me off, and I know I am not alone here. Therefore, it is key to respect peoples time and aim to produce something shorter. The video recommends around 90 - 100 seconds to be a good length. This for me seems daunting because that is not a lot of time at all, and I personally like to showcase and show off what I have produced because I am proud of it. However, that is not the point, the point is for the audience to watch it and not switch off.
Keeping videos shorter means that you have to keep things more concise, therefore don't be scared of cutting content out. Its scary, but necessary. After all this is the digital age, so it is very easy to make another video with additional content in. Additionally at the end of your video, do not forget to put a call to action. For instance, subscribing on YouTube would be strongly recommended, but it could just be links to your blog, or a method of communication.
The video also reiterates that irrelevant material needs to be cut, and be brutal. Think more about what's interesting to the masses rather than your individual perspective. It might be your baby, but the harsh fact is that not everyone is as interested as you are. Unless you make it that way, and the duration is a huge part of that. I'll let you know if these tips help my own video promotion. If you apply these techniques to your own videos, let me know how you get on in the comments below!
I stumbled across an advice video about how long online videos should be, it was created by Lambda Films, a video production company. It gives a variety of tips surrounding the ideal length of the an online video, all of which I found very beneficial, it reinforces the fact that the video needs to ultimately be short and concise.
The video begins with the fact that the introduction is key, and this is because attention spans are shorter than ever. Therefore, the start of a video is vital in catching the audiences attention, so that they continue to watch it through to the end. The nature of the internet is that people only engage with content that they want to, so they have a reason for watching your video, and its important not to give them one to stop. Because they will find want they need to else where very easily.
The video blog emphasises the importance of the duration of your video because length puts people off. People want to watch something that will be worth the minutes rather than waste their time. There have been so many times when I have been searching for videos and came across a 10-20 minute video and have not bothered to watch it simply because of its length. The content may be extremely useful and entertaining, but the length simply puts me off, and I know I am not alone here. Therefore, it is key to respect peoples time and aim to produce something shorter. The video recommends around 90 - 100 seconds to be a good length. This for me seems daunting because that is not a lot of time at all, and I personally like to showcase and show off what I have produced because I am proud of it. However, that is not the point, the point is for the audience to watch it and not switch off.
Keeping videos shorter means that you have to keep things more concise, therefore don't be scared of cutting content out. Its scary, but necessary. After all this is the digital age, so it is very easy to make another video with additional content in. Additionally at the end of your video, do not forget to put a call to action. For instance, subscribing on YouTube would be strongly recommended, but it could just be links to your blog, or a method of communication.
The video also reiterates that irrelevant material needs to be cut, and be brutal. Think more about what's interesting to the masses rather than your individual perspective. It might be your baby, but the harsh fact is that not everyone is as interested as you are. Unless you make it that way, and the duration is a huge part of that. I'll let you know if these tips help my own video promotion. If you apply these techniques to your own videos, let me know how you get on in the comments below!
About the Author:
Learn more about how long an online video should be by looking at the video blog. Then check out Lambda Films, a video production Norwich company.
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