Monday, November 25, 2013

Social Media Marketing - Keeping Your Customers Engaged And Informed

By Stavros Georgiadis


Promoting a business or website is challenging and takes some savvy. This is where social media marketing can really pay off in a big, big way. Following are some great techniques to use on social media sites to promote your business.

Put a "retweet" button on every blog post at the top. You will get people to post your blog using Twitter by placing this button there. It will allow you to reach more people, more often.

Invite all your friends and acquaintances to visit your social media sites. Whether they're loyal customers, potential customers or have no chance at all of ever buying from you, it's a good idea to have a large network. The reasoning here is that your page is going to be advertised on their profile as long as they're in your network.

You should always respond to any comments or questions posted on your sites. Log into them about two times daily, and check your inbox and notifications. There is an option to receive a text or e-mail when you get a comment or message. Remember that what you write as a response to a comment will be public for everyone to see.

Write a guest post on another person's blog, or allow one to make a guest post on yours. This can help bring more traffic your way. However, you still have to ensure that you'll receive a link going back to the site of your choice. If not, you're providing free content with no payoff. You should also allow other bloggers to have their own back links as well. When this happens, both the primary blogger's site and your site will get more traffic.

Keep your subscribers updated on your businesses progress on your social media pages. You could write an article when you reach a thousand followers on Twitter for instance. Be sure to thank your visitors for having interest regarding your work, and make sure you share your experiences on social media sites. Writing an article like this is likely to be quickly shared.

Social media networks can be a powerful way to help with company branding. Use company logos or avatars for your profile. Maintain the same color scheme in all of your social media pages. This provides consistency, and makes it easier for your followers to trust your communications across many different channels. Use this opportunity to solidify your branding and create a name for the company you represent.

You need to understand your audience in order to figure out how to market on social media networks. You will see that people visiting Social media sites for so many different ways, how much they use them, and what they want to get out of them.

By using some of the advice in social media marketing we have given to you in this article, you'll be in the position to create a marketing campaign that keeps you ahead of your competitors. Just make sure to be aware of any social media marketing updates, as this world is always changing.




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