Friday, November 15, 2013

Major Mistakes People Make When Using Mobile Marketing

By Stavros Georgiadis


Mobile marketing can help you to earn a respectable second income, but it can also be a primary income as well. These tips will tell you what the experts know in achieving success in mobile marketing.

Never send unnecessary messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Make sure these codes are on the different printed material you provide. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.

Mobile marketing messages should be clear and brief. Make your message known in a manner that will be taken in by your customer quickly.

Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, hire a paid tester.

A business' customer base usually stays the same unless it's market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.

Your ads will get the maximum attention if you do what you can to make them go viral. When you have a clever ad, your customers are more likely to forward it to their family and friends.

No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.

Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. Many customers these days don't bother to search for a company's main site, but rather seek out their social media pages.

Mobile marketing campaigns should use multiple platforms in order to attract more people. Your efforts must work on as many popular devices as possible, or you'll risk losing customers.Make sure that any mobile apps your company releases deliver a service your customers want. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers. Now you know that mobile marketing is more complicated than many think it to be. Your dedication and attention to detail is going to pay off once all is said and done. If you put the tips given in this article to use you will surely see an increase in sales from your mobile marketing campaign.




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