At the core of every business are sales. Sales drive commerce, build profits, and allow for expansion of the business into further sales, thus, in theory, transforming the company into an upward spiral of continual growth and profit making.
The necessity of marketing to any business, whether that business is a startup or established business, can be seen in the history of successful verses unsuccessful companies. Those companies that can market their product or services to the general populous well have survived and thrived while those who have not be able to do so have withered and died on the vine.
This observation holds true seemingly no matter what the product or service that a company provides. While no one can truly argue that the product a company offers is not important to their success, economic and business history has shown that even those companies that had a relatively good or unique product fail if their marketing plans and campaigns are not firmly established.
But far too often, this key component of marketing is seen more as the little brother or helpful aid to the larger picture of sales. And in all honesty that may be the extent of marketing-a way to drive sales.
There are many various lists of the do's and do not's of marketing, but at least the most basic ideas and principles to adhere to or shy away from can be derived from looking at a few of the lists that others have published. Only a few of the most basic do and do not's of industrial marketing will appear here.
Once these key features to a marketing strategy have been developed and organized, a startup company will have built for themselves a framework or skeleton outline of what the rest of their marketing strategy can be.
However, even with the negative stigma of expenditure of funds attached to it, marketing and marketing campaigns can hold within them the secret to success for many businesses that use them correctly. But how can a business use a marketing campaign correctly?
A company should have a well-defined plan for their marketing campaign with a simple pitch that can deliver on any promises or specified features of the service or product. Not having these things is a huge marketing do not.
A marketing campaign that cannot deliver on promises is sure to fail and tarnish the company's reputation in the process. Another marketing do not is to try and sell to everyone without a target market in mind.
With a wider scope on their marketing campaigns, a company can use their investment in marketing to not only drive sales of specific items but to incorporate their marketing strategy into the system of sales and expansion that will form the upward spiral of success that all companies are searching for.
The necessity of marketing to any business, whether that business is a startup or established business, can be seen in the history of successful verses unsuccessful companies. Those companies that can market their product or services to the general populous well have survived and thrived while those who have not be able to do so have withered and died on the vine.
This observation holds true seemingly no matter what the product or service that a company provides. While no one can truly argue that the product a company offers is not important to their success, economic and business history has shown that even those companies that had a relatively good or unique product fail if their marketing plans and campaigns are not firmly established.
But far too often, this key component of marketing is seen more as the little brother or helpful aid to the larger picture of sales. And in all honesty that may be the extent of marketing-a way to drive sales.
There are many various lists of the do's and do not's of marketing, but at least the most basic ideas and principles to adhere to or shy away from can be derived from looking at a few of the lists that others have published. Only a few of the most basic do and do not's of industrial marketing will appear here.
Once these key features to a marketing strategy have been developed and organized, a startup company will have built for themselves a framework or skeleton outline of what the rest of their marketing strategy can be.
However, even with the negative stigma of expenditure of funds attached to it, marketing and marketing campaigns can hold within them the secret to success for many businesses that use them correctly. But how can a business use a marketing campaign correctly?
A company should have a well-defined plan for their marketing campaign with a simple pitch that can deliver on any promises or specified features of the service or product. Not having these things is a huge marketing do not.
A marketing campaign that cannot deliver on promises is sure to fail and tarnish the company's reputation in the process. Another marketing do not is to try and sell to everyone without a target market in mind.
With a wider scope on their marketing campaigns, a company can use their investment in marketing to not only drive sales of specific items but to incorporate their marketing strategy into the system of sales and expansion that will form the upward spiral of success that all companies are searching for.
About the Author:
Conarch Marketing is a group of marketing, advertising and sales professionals who have years of experience in areas such as website production, sales training, and video production. The company's philosophy allows it to deliver the best services in both Industrial Marketing and Construction Marketing; making it a valuable investment for your business.
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